Who we are
At Brand Agent, we bridge bold ideas and strategic execution. With roots in lifestyle, we understand the nuance of what makes a brand resonate—and what drives it forward.
From emerging labels to global names, we work with anyone from founders and marketers to develop powerful identities, high-converting creative, and smart, performance-driven campaigns. Let us help you, turn your vision into a reality.
Danielle Harroch, Founder, Strategy & Marketing
Danielle leads the agency’s efforts in delivering digital strategies while overseeing their execution. She focuses on supporting startups and small- to mid-sized businesses, both global and local, prioritizing excellence, efficiency, and effectiveness—and most importantly, truly identifying and communicating client needs.
Prior to founding Brand Agent, Danielle was a co-founder of Sparkplug Communications and Lovepost.com and held senior positions at leading advertising, digital marketing, and communications agencies in New York City. Her work has contributed to renowned brands such as Evian, Pfizer, Unilever, L’Oréal Paris, Louis Vuitton, Benefit Cosmetics, and Temptu Cosmetics
Tracey Edelstein, Creative Director
Tracey is a seasoned creative who loves helping lifestyle brands bring their ideas to life and connect more deeply with their audiences. With roots in NYC’s fast-paced agency world and over a decade of experience leading brand campaigns, building websites, and shaping digital marketing, she pairs creative vision with practical know-how to get real results.
What Tracey values most is her clients’ success. She draws on years of experience to find what works best for each project, creating thoughtful, impactful work that not only looks good but helps brands grow in meaningful ways. Tracey has worked on some notable brands such as PepsiCo, Dannon, Kraft Foods, Diageo, Johnnie Walker, Guinness, Ruffino Wines, Nathan’s Famous and Gabby Bernstein.
Contact us
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